Paid Search Special Issue of the Bulletin of the American Society for Information Science and Technology

Hi!

Would like to call your attention to a special issue of the Bulletin of the American Society for Information Science and Technology on paid search - the mechanisms by which pertinent advertising or other paid results are displayed when we search on Google, Yahoo! or other sites. Such displays are a part of our life on the Web and play a critical role in financing the free search engines that have so rapidly become essential to us. [from the editor]

The eight-article special section which covers many of the different aspects and challenges of paid search, from the ethical to the technical. I believe that you will find the articles interesting and insightful.

ARTICLES IN SPECIAL SECTION
Paid Search as an Information Seeking Paradigm Bernard J. Jansen
Clicking Instead of Walking: Consumers Searching for Information in the Electronic Marketplace Kuan-Pin Chiang
Sponsored Search: A Brief History Daniel C. Fain and Jan O. Pedersen
The Power of Understanding: Switching Paradigms with Your Target Customer in Search Marketing Gord Hotchkiss
Repeat Search Behavior: Implications for Advertisers Nico Brooks
The Flip Side of Fear: Marketing to the Empowered Consumer Tim Armstrong
Click Fraud Brendan Kitts, Benjamin LeBlanc, Ryan Meech and Parameshvyas Laxminarayan
The Value Implications of the Practice of Paid Search Michael Zimmer