Had a site visit to Rimm-Kaufman, a search engine marketing firm in Albemarle County / Charlottesville, Va.
Interesting that sometimes one doesn’t know the expertise in ones own backyard, as I was not familiar with Rimm-Kaufman until a story appeared in our local paper, the Daily Progress.
I have a serious interest in search engine marketing, especially in the keyword advertising area, so I really enjoy seeing what is going on at the front lines. I view this area not as advertising, but another form of information searching.
The company was founded by Alan Rimm-Kaufman and George Michie, and the company does a focused brand of search engine marketing. They seem to have a special expertise in cross channel marketing.
What I found most interesting at the firm was the focus on research. Alan has a PhD from MIT, is a regular speaker at industry events, is marred to an academic, and is an affiliate professor at the University of Virginia (UVA) business colleges, McIntire School of Commerce and Darden Graduate School of Business Administration.
George has degrees in physics and math from Macalester College and a master’s degree in political science from the UVA. George also lectures at the McIntire School of Commerce.
So, with this academic background, there is a high level of interest in research, testing, evaluation, and learning. Really innovative and a special outlook for a firm in this sector.
The company is in good place geographically. With the educational facilities of UVA and James Madison nearby, there are three business schools within a stone's throw of the company. And, no other competition in the area, so employee turn over is minimal.
Really educational visit for me and much appreciated.
Interesting that sometimes one doesn’t know the expertise in ones own backyard, as I was not familiar with Rimm-Kaufman until a story appeared in our local paper, the Daily Progress.
I have a serious interest in search engine marketing, especially in the keyword advertising area, so I really enjoy seeing what is going on at the front lines. I view this area not as advertising, but another form of information searching.
The company was founded by Alan Rimm-Kaufman and George Michie, and the company does a focused brand of search engine marketing. They seem to have a special expertise in cross channel marketing.
What I found most interesting at the firm was the focus on research. Alan has a PhD from MIT, is a regular speaker at industry events, is marred to an academic, and is an affiliate professor at the University of Virginia (UVA) business colleges, McIntire School of Commerce and Darden Graduate School of Business Administration.
George has degrees in physics and math from Macalester College and a master’s degree in political science from the UVA. George also lectures at the McIntire School of Commerce.
So, with this academic background, there is a high level of interest in research, testing, evaluation, and learning. Really innovative and a special outlook for a firm in this sector.
The company is in good place geographically. With the educational facilities of UVA and James Madison nearby, there are three business schools within a stone's throw of the company. And, no other competition in the area, so employee turn over is minimal.
Really educational visit for me and much appreciated.
Plus, they had this nice welcome sign out for me! :-)
Posts
0 comments:
Post a Comment