Marketing Project Inspiring Students to Write Book

Hats off to three enterprising students that launched the eBook, Full Disclosure: Cracking the Google Online Marketing Challenge (http://www.gomchabook.com/). Two of the three students are from the College of IST at Penn State.

Really cool that students from two different teams ... and two different continents! ... have capitalized on their fame and written a book. (The students were on winning teams in the 2008 Google Challenge.)

I think it is amazing that there is an educational competition (http://www.google.com/onlinechallenge/) that is moving former participants to collaborate globally to write books about how to get top results! This is inspiring for those interested in educational issues.

As Charles Hofacker stated, it seems that this might be the place where a good teaching exercise, good students, and electronic media overlap to produce unexpected and interesting results.