For Penn State Students: Keyword Advertising Couse Fall 09

Hey, looking for a worthwhile course in Fall 09? Want to take a course where you work in a multi-disciplinary team managing a $30,000 advertising online campaign for a non-profit organization? Plus, do some Website design and search engine optimization? Then, enroll in IST440W.

Although an IST course, the main project will be an online advertising campaign using Google AdWords, a keyword advertising platform. Google is providing $30,000 per each non-profit for the semester. So, this will be some real world experience with real money for a real client.

The times for the course: M W 06:30P - 07:45P. Location is the IST building. The course will be capped at 40 students, primarily IST and advertising students.

Ignore the course description in the category and the prerequisites. Will waive them for the right students.

New Course Description: Indispensable for locating information, Web search engines also facilitate e-commerce and other transactions, with many organizations using search engines for online marketing, branding, and advertising. This course examines the online marketing environment via a real world client using the Google AdWords platform. Students will participate in the Google Grants for Non-profits Program, which provides $30,000 for a three month online advertising campaign for a non-profit organization. Students will gain practical, real world online marketing experience while getting all the excitement of working in the unique marketing challenge of the non-profit domain.

Students (seniors or juniors only) interested in registering need to send me (Jim Jansen, jjansen@ist.psu.edu) their name, resume, and Penn State id number (need id to get them registered, controls are on the course).