Monday, July 06, 2009

Interview with Penn State Professor and 'Search Behaviorist' Jim Jansen

This was a fun interview with WordStream.

Got to talk about online advertising challenges, sponsored search, search engine brand effect, Twitter research, automated searching assistance, and the Google Online Marketing Challenge.

WordStream is a company offering services and solutions for optimizing and expanding pay-per-click and search engine optimization efforts involving large numbers of keywords.

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