Understanding User-Web Interactions via Web Analytics

For those interested in Web analytics, including search log analysis, this lecture (i.e., short booklet of about 100 pages) might be useful, Understanding User-Web Interactions via Web Analytics.

In the lecture, I present an overview of the Web analytics process, beginning with theoretical and methodological foundations to highlight the strengths and weaknesses of the approach.

I touch on the academic side of things from transaction log analysis work in library and information science, but the main focus of the lecture is on the practitioner side things. Also address supplementary data collection techniques including surveys and laboratory studies.

The aim of the lecture to provide the background and methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions.

The lecture is part of the Synthesis Lectures on Information Concepts, Retrieval, and Services series edited by Gary Marchionini.